FOR IMMEDIATE RELEASE: 10/10/07

Provimi Hires Industry-Pro for East Coast Sales
Seymour, Wisconsin, 10/10/07 - Provimi Foods Inc. strengthened its reputation for experience and innovation with the addition of Dave Appolloni to head up the company's Northeast Sales Division. Appolloni is a veteran of the food service business and will bring his expertise to the ever-expanding line of Provimi's gourmet meal solutions.

"I am proud to represent Provimi Foods out in the field," explained Appolloni. "Anyone can claim they have a quality product, but no-one can deliver true quality as consistently as we can. We understand what the customer is looking for–and after 28 years of being a client in the restaurant and food service business, I fully appreciate the Provimi philosophy."

Appolloni will specialize in providing a growing product line of veal, stuffed pastas, glaces, demi-glaces and gourmet sauces to customers and will manage Provimi's retail, club and food service accounts.

With over thirty years of food industry experience, Provimi Foods is leading the way in quality and consistency by providing gourmet meal solutions, time after time.